3 Techniques to Market Your Business on TikTok

By: Digitally Driven Team

If you read our blog on a regular basis, then you have heard us talk about TikTok. We hope that you have at least started to navigate TikTok or you may even be a TikTok expert at this point. 

We wanted to share three techniques to market your business on the platform. We will dive into each technique and provide examples of how these techniques will bring recognition to your business.

Content Publishing Features

Be sure that you allow users to comment on your videos. This is Engagement 101 - this is where you connect with your audience. Answer their questions or say hi! 

Tiktok allows you to select “allow duet” or “allow stitch”. These options are great ways for your audience to interact and engage with your content. In addition, it allows your content to be viewed by more users via their audience. 

Ads on TikTok

There is always paid advertising. There are several ways you can create ads that work in TikTok.

• In-feed ads: These ads are full-screen videos within an user’s feed. In-feed ads can be up to 60 seconds linking to landing pages or app store listings. 

• Brand takeovers: These ads show as users open the TikTok app. Brand takeover ads can be 3 second photos or 3.5 second videos. Only one advertiser can run a takeover ad per day per category and takeovers come with a heavy price tag.

• Top View ads: These ads are enhanced versions of brand takeovers and are even more expensive. These videos can be 5-60 seconds, and users can engage with them by liking, commenting and sharing.

TikTok Influencers

TikTok has plenty of influencers that can help boost your brand awareness. The key is finding the best influencer for your brand. 

You will need to provide them with your goals for your brand. Then they can create unique video content. Be sure not to be too controlling over the content - let the creative skills of the influencer work. Watch your analytics to see what content works and what needs to be adjusted.

TikTok is the latest place to promote your business - navigated correctly, the platform can increase your brand exponentially. Still overwhelmed with TikTok and the best route to take when marketing your business? Let’s chat!