Do I Need A Website?
By Lauren Razzano, CEO + Founder
With social media growing more and more every day, is it even worth your time and money to invest in a website? The short answer - absolutely!
WHY YOU NEED A WEBSITE
A website for your business matters for your returning customers and for acquiring new ones. As of mid-2018, even in the world of social media and extensive app downloads, more people are still visiting a .com before being driven to Facebook, Instagram, or your app. And it’s easy to see why.
What are your friends and followers sharing on Facebook? Likely it’s linked to blogs, images, videos, and apps which all stems from - you guessed it - your website, making it even more clear why having a website should still be a priority in your digital marketing strategy.
BUILDING A WEBSITE WITH RESULTS IN MIND
Your website is the hub for all your content and a place where your customers can find answers they’re looking for quickly, instead of endlessly scrolling through social media content. For this reason, your website shouldn’t be quickly pulled together and without purpose. You launched your business to pursue your passion, and passion should live behind the design and functionality of your online presence.
So to build the website, should you check out Wix, Squarespace, or something else “free” with a template to quickly put it together? The short answer here is absolutely not.
WEBSITE USER EXPERIENCE
Designing an effective website for a business is more about the science than the art. User experience plays a key role in the results your website garners, and many web designers don’t understand the science behind it. Does your website look great? Absolutely. But users should have a seamless experience to generate sales or leads.
