TikTok: The New Search Engine?
Google who? The days of using only Google, Bing or any other primary search engine as the way to look information up are gone.
Younger generations are using social media platforms to search topics. Right now TikTok is the place to go if you are searching for a product or need advice. Your audience has an inside look at other followers using your products or services.
According to studies shared by Prabhakar Raghavan, Senior Vice President, Google, approximately 40 percent of our younger generation use social media like TikTok to search for products/services.
It should be said that audience members are still using Google as a search engine however, it is no longer the primary search engine it once was. With this knowledge, it’s important to prepare a strategy to reach these followers as well.
People can use TikTok as a search engine in a few different ways. The first way is by using hashtags and trends. Using relevant hashtags can help people find content related to the topic they are searching for. Popular trends can also be used to find content related to a particular topic. The second way is by using the search bar at the top of the TikTok app. This allows users to quickly search for any type of content they are looking for. Finally, users can also explore content from different users by looking at their profile or using the explore tab. This allows users to find content from different users related to the topic they are searching for.
Tips for promoting your brand on TikTok
Utilize hashtags and trending topics to draw attention to your content. - These are key when posting content because these are what your audience will be searching for on the platform.
Create engaging visuals that showcase your brand and capture the attention of your target audience. - It is always important to stay on brand and show a cohesive look when promoting your business. Brand colors and fonts are upfront and center on these visuals with your audience.
Leverage influencers and other TikTok users to share your content and help your reach grow. - This is a very effective way to advertise your business to showcase your product and services from the user’s perspective.
Similar to Google, when you create content you should always use SEO keywords to ensure your content appears when your audience searches for it. In addition to the steps above, utilizing SEO keywords will increase visibility with your audience.
You might have a deer in the headlights look right now and that’s completely understandable. It’s one more platform that you have to tackle. Fear not - we are here to help you with SEO strategy, keywords and content to ensure your business is front and center. Let’s chat!
