When Is It Time For A New Website?
Is your brand in need of a bit of a facelift? We’ll be honest with you: a new website or logo is an investment. But by investing in those things, you are strategizing to reach your dream customers and clients which can transform the success of your business. So how do you know when the time is right?
If you're not completely satisfied with your current branding and website and are starting to feel like it’s time to call a designer - here are a few signs that you might be ready for a change.
YOUR PRODUCTS, SERVICES, OR OFFERINGS HAVE CHANGED
If your website no longer accurately reflects what you spend most of your days doing professionally, or what services most of your clients are inquiring about, it might mean your brand isn't quite up to date with your business. Simply adding your new services and products to your existing website is a cost-effective way to rebrand without doing a full redesign.
YOUR TARGET MARKET HAS CHANGED
If your ideal customer has changed then your website needs to reflect that change. You want to make sure your evolving business and the values and interests of your target is instantly recognizable and clear on your website. Once you’ve done that, your marketing can seamlessly work together to hook your ideal customer.
YOU AVOID LOOKING AT YOUR OWN WEBSITE
If you’re tired of your brand, feeling embarrassed about it, or just realizing it needs to be modernized, then you definitely know you’re in need of a refresh. Updating your branding doesn’t have to be a major ordeal or even a major investment. It can be achieved with the help of a designer who knows your business and is passionate about your results.
YOUR BUSINESS HAS PLATEAUED
Has business stalled? Are you making your payments and saving for rainy days or are you struggling to make ends meet? If you feel like you’ve been coasting along and scraping by for a while, it might be time to think about how a rebrand could help you look more professional, and reach new customers. Having updating branding might be the jolt you need to take your business to the next level.
